
There is no denying that the world needs to be saved. What we need to focus on is how much real responsibility individuals have in this matter and how much should be the corporate sector’s contribution. The narrative of recent years has clearly put the spotlight, and therefore the responsibility, on the consumer with ‘green products’, an elevated importance on recycling and a general eco-consciousness that not everyone can afford, yet everyone ’should feel guilty’ that our natural environment is being damaged in the way it is. What is the business sector up to in the meantime? It is turning the issue of sustainability into a marketing strategy with – mostly empty, purpuse-washing – messages that are just enough to show some semblance of responsibility. But this is not sufficient and can never lead to real change. For the expected improvements to begin, the issue of sustainability needs to be transformed into a real business interest. Companies will… Bővebben »