Creative director · AI filmmaker
Years in advertising and creative direction, now making films with AI tools. Not an AI researcher — a director who has been figuring these tools out in real work, and teaches what actually held up in production.
Carlos has worked with global brands including McDonald’s and Telekom, and spent several years as a creative lead for LEGO’s in-house agency, developing worldwide campaigns for the brand team. His work sits at the point where craft and curiosity meet: understanding not just how to make something, but how to make people feel something.
Today he is a film director at Silverside AI, an AI innovation lab working with brands including Coca-Cola, Amazon, Panasonic and Marc Jacobs, where he directs AI-generated video content for advertising alongside his own personal work.
