Did you ever wonder that the safest creative choice could actually be the riskiest one? And what if the secret to building an unforgettable brand is not about being liked by everyone, but about being absolutely loved by some and rejected by others? That’s the bold premise behind Make Enemies & Gain Fans, a new one-of-a-kind Masterclass on MOME OPEN, led by Freddie Öst, co-founder of the Stockholm-based creative agency called Snask, known for doing the exact opposite of what the industry expects.
One should say that Freddie Öst is not your typical keynote speaker. He’s taken the stage in over 40 countries, speaking at institutions and events like Stanford University, Google HQ, and SXSW, often in front of hundreds. But this time, something is different: this will be his first-ever visit to Budapest, and instead of just delivering a keynote and leaving, Freddie is staying. After his signature talk, he will join a small group of participants for an intimate, seminar-style Q&A, an open session where the audience drives the conversation.
The rare format transforms the experience completely: you’re not sitting in the back row passively taking notes, you’re in the room, part of the dialogue, bringing your own questions, brand cases, challenges, and ideas to the table. Whether it’s a brand you’re building, a project you’re struggling with, or a creative dilemma you can’t solve, this is your chance to get some direct, honest feedback from one of the industry’s most provocative voices.
ABOUT THE SPEAKER: Freddie Öst fearlessly defies norms and breaks free from the boring chains of convention. He’s a champion for self-expression and boldness — which is downright obvious in Snask’s eye-popping projects. Freddie has spoken in over 40 countries at places like Stanford University, Google HQ, SXSW and many others. Brace yourself.
What makes this Masterclass truly compelling is its honesty. Freddie naturally doesn’t present polished case studies or safe success stories. Instead, he shares the real decisions behind, for example Snask’s journey. The risky moves, the unconventional choices, and the moments that looked wrong but turned out right. You can get a refreshing look at what creative courage actually means in the day-to-day practice.
Our goal with this Masterclass is for the room to be just as dynamic as the content itself: a mix of seasoned professionals creates a unique energy: people ask the bold questions others hesitate to voice, and they’ll surely also bring the experience and context that grounds the conversation. The result is sharper thinking, deeper insight, and unexpected perspectives. Over the course of 3-4 hours, you’ll experience an energetic keynote followed by a deep, interactive discussion shaped entirely by the participants. No scripts, no filter, just real talk about what it takes to create work that stands out and actually matters.
This Masterclass is for those who are tired of playing it safe! For those who want to understand what bold branding really looks like. And for those ready to rethink not just how they work, but why they work the way they do. Because in a world full of noise, being safe might just be the riskiest move of all.
Register for the Masterclass today!
// Application deadline: May 4.
// Masterclass date: May 13.
Apply here:
https://open.mome.hu/make-enemies-gain-fans/
