MAKE ENEMIES & GAIN FANS

Keynote Show & Q&A with Freddie Öst, Co-founder of Snask

He fills rooms of hundreds. This time, he’s never done anything quite like this.

Freddie Öst is not a typical keynote speaker. He’s the co-founder of Snask — a Stockholm-based creative agency that built its global reputation by doing the exact opposite of what the industry expected.

He has spoken at Stanford, Google HQ and SXSW. He has taken the stage in over 40 countries, regularly filling rooms of hundreds. He has never been to Hungary.

This is his first time in Budapest. And this time, he’s not just giving a keynote.

Freddie almost exclusively does keynotes. Open, interactive sessions like this one are rare. On May 13th, after his signature talk, he will stay in the room for an open Q&A where the audience drives the conversation.
Due to high interest, the Auditorium has a capacity of 200 seats, available on a first-come, first-served basis. If the main room reaches full capacity, don’t worry — we will have an Overflow Room with a live broadcast, so you won’t miss anything and can still join the Q&A.

If you work in design, branding or creative communication and you take your craft seriously, this is not an event you want to miss.

 

Free to attend / APPLICATION

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APPLICATION DEADLINE 2026-05-11
START 2026-05-13

WHY IT’S WORTH IT

Freddie Öst is one of the most energetic, provocative and honest voices in the global creative industry. He almost exclusively does keynotes. Open sessions like this are rare.

A rock star in an intimate setting: Freddie regularly speaks to audiences of hundreds. After the keynote, the floor is yours. You’re not just watching from the back row — you’re in the conversation.

His first time in Hungary: Freddie has spoken in over 40 countries. Budapest is next. This is a one-off.

Real work, not polished theory: Snask’s story is full of decisions that looked wrong and turned out right. Freddie talks about what actually happened, not the version that looks good on a case study slide.

A mixed room that makes it sharper: Professionals and students together. The students ask the questions the pros have stopped asking. The pros bring the context students haven’t lived yet.

Immediately applicable: Whether you build brands, make things, or sell ideas to clients — you’ll leave thinking differently about what it means to do work that actually matters.

THIS IS FOR YOU IF

• You work in branding, advertising, design or creative communication — agency side, client side, or on your own.

• You’re a design or communication student who wants to know what the industry is actually like — not the textbook version.

• You have a project, brand or idea you want challenged by someone who will be honest with you.

• You’re tired of safe, forgettable creative work and want to see what the opposite looks like.

• You enjoy being in a room where people say out loud what most people only think.

THIS IS NOT FOR YOU IF

• You’re looking for branding fundamentals — this session assumes experience and curiosity, not a blank slate.

• You want a structured, step-by-step methodology workshop.

• You prefer to sit back and absorb — active participation is expected, not optional.

• You’re not open to direct, honest feedback on ideas or work.

PROGRAMME

Keynote: Make Enemies & Gain Fans

Freddie’s signature talk on what it actually takes to build a brave brand — and why playing it safe is the riskiest move of all. Told through Snask’s story, work and real decisions, unfiltered.

Interactive Q&A The participants drive the conversation

Bring your questions, topics, work or problems — Freddie will respond, challenge and push back. Where the session goes depends on the room, not a pre-written agenda.

Participants are encouraged to prepare questions and topics in advance. The more you put in, the more you’ll get out.

SCHEDULE

Duration:  2.5 hours

17:00–18:00  —  Keynote: Make Enemies & Gain Fans
18:00–18:15  —  Break
18:15–19:15  — Open Q&A

Date: Wednesday, 13 May 2026
Venue: MOME Campus — Auditorium, Zugligeti út 9–25, 1121 Budapest (Overflow room with live screen available for late arrivals)
Language: English
Audience: Design and communication professionals + MOME students
Group size: Subject to venue capacity. Seats are taken on a first-come, first-served basis!

Freddie Öst — Co-founder & Brand Director, Snask, Stockholm

ABOUT THE SPEAKER

Freddie Öst fearlessly defies norms and breaks free from the boring chains of convention. He’s a champion for self-expression and boldness — which is downright obvious in Snask’s eye-popping projects. Freddie has spoken in over 40 countries at places like Stanford University, Google HQ, SXSW and many others. Brace yourself.

About Snask

Snask is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. Brave, bold and real — doctors of disturbance, wizards of disruption and spokesmen of disobedience.

snask.com

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