Service Design experts often talk about empathy and how important it is. But they don’t tell us how to incorporate it into our design processes.
So some of us don’t even try. Some want to but can’t, because we’re stressed, blocked, and burned out. And many of us who manage it don’t get the most out of it, because we’re stuck in our heads and closing our hearts.
Froukje & Brian have been studying and working with empathy for decades. And we’ve seen firsthand the power it can have in a professional context. So we’re here to bring empathy back from being a buzzword to becoming our everyday mindset.
During the masterclass, you’ll learn why empathy is important for service design, how it works, and what factors of empathy we can train to get better at it. Then, we’ll practice real techniques you can use to experience empathy with the people you design for.
These techniques go beyond personas or traditional interviews. So this masterclass is for folks (mainly service designers, UX designers, product designers and user researchers) who already have some experience in design research and are willing to step a little out of their comfort zone and open their hearts to authentic human connection.
