What if the classic rules of marketing are still true, but no longer enough? This april the hungarian marketing and ad community will have a unique opportunity to rethink marketing as we welcome Eka Ruola, Chief Creative Officer of Nitro Group on our Campus to hold a Masterclass on the the new five P!
For decades, the 4P model (Product, Price, Place, Promotion) has been the backbone of marketing thinking. But today’s customers don’t just evaluate what brands offer, they care about what brands actually stand for. They expect transparency, responsibility, and emotional connection, and that shift calls for a new way of thinking. Enter The New Five P’s of Marketing, an immersive Masterclass led by Eka Ruola, one of Northern Europe’s most awarded creative leaders and Chief Creative Officer of Nitro Group.
Building on his widely recognized framework: People, Purpose, Platform, and Passion, Ruola introduces a fifth dimension: Planet. But mind you, this is not a sustainability lecture: it’s a bold, strategic exploration of how brands can turn the pressure of conscious consumption, EU regulations, and radical transparency into a genuine competitive edge. The Masterclass is designed as a working session, not a passive talk.
With only 20 participants, you’ll be part of an intimate, high-level conversation where ideas are challenged, perspectives are reshaped, and real brand problems are explored. You’re encouraged to bring your own challenges too, whether it’s ESG communication, purpose-driven branding, or navigating increasing expectations around sustainability.
ABOUT THE SPEAKER: Eka Ruola is one of Finland’s most awarded creative leaders and brand strategists. His work has received recognition at all major international competitions, including Cannes Lions, Clio Awards, Effie and Golden Drum. In 2015, he was named Agency Innovator by the Internationalist in New York, and in 2024 he was inducted into the Golden Drum Hall of Fame. Before joining Nitro Group as Chief Creative Officer, he served as ECD and CEO of hasan & partners. He is the author of The New 4 P’s of Marketing and has spent the past decade arguing — and proving — that creativity and business results are not in conflict. They are the same thing.
Across the afternoon, Ruola will guide you through the evolution of his framework: why traditional marketing models fall short today, what the new five P’s look like in practice, and how the earlier mentioned “Planet” can become a creative opportunity rather than a constraint. Through real-world examples from Finland and beyond, you’ll see how some of the most future-proof brands are being built up right now. The session blends strategic clarity with creative inspiration because it’s not about compliance checklists or corporate jargon, it’s about how responsible brand-building actually feels in storytelling, positioning, and of course, everyday decisions.
Whether you work on brand strategy, creative direction, marketing communication, or design, you’ll leave with sharper lens and practical tools you can immediately apply in your practice. More importantly, you’ll gain a deeper understanding of how to create brands that resonate, not just functionally, but emotionally and culturally.
Taking place on April 15, 2026, at the inspiring MOME Campus in Budapest, this is a rare opportunity to step away from the noise and think deeply about the future of marketing together with one of its most forward-thinking voices.
Register for the Masterclass today at this link:
https://open.mome.hu/a-masterclass-with-eka-ruola/
